Better Rhetoric

So my answer to the question of my last blog post, “Has Content Been Dethroned?” has evolved. I’ve now landed on the idea that content is still king, but it’s a particular kind of content now: relationship-driven content. So it’s not that relationships are now king and content has been dethroned; it’s that the kind of content that rules the Internet has gotten more specific. Relationship-driven content is content that invites and encourages sharing, commenting, forwarding, and other forms of interaction.

Content in speaking or in writing that gives the audience a voice has more power than static content.

(Photo credit: Flickr user JDHancock)